If there was one thing Nicola Cortese's era at Southampton taught kit designers it was you shouldn't mess with the stripes. Southampton have got them back now he has gone but in the north-east Mike Ashley will probably be blamed for the abomination that is the Newcastle United home strip.
Puma look like they have spent all their time concentrating on their debut Arsenal effort and have cobbled together a rather horrid black and white strip.
The stripes have been meddled with as black covers Geordies' chests to resemble a form of medieval armour. If Puma were going to cover one section in black entirely, it should have been the midriff, given the size of some Geordies' waists.
And then there is the immoral Wonga logo, incongruously placed in light blue.
Newcastle will debut the new shirt when they host Manchester City in their Premier League opener a week on Sunday.