A $550 Stem-Cell Facial might not be the only thing on Kim Kardashian's wedding prep-list this weekend - one New York spa is offering its clients bum facials to prepare for the summer. Yes, that's right - BUM FACIALS.
The 'Shiny Hiney Facial' from Skin By Molly, will allow you to sleep easy at night knowing your behind is ready for the beach this summer (because we've nothing else to concern ourselves with).
For just $65 - that's around £38 to you and me - and 30 minutes of your time, the Shiny Hiney Facial "focuses on the tush and upper back thigh to smooth out rough skin with steam and extractions," ("extractions" meaning the removal of spots).
The treatment is perhaps unsurprising given the increase in our obsession over bums of late. From "belfies" (AKA your favourite celebs posting Instagram pictures of their behinds) to the rise of Jen Selter, owner of Instagram's most famous backside with 1.4 million followers (including Rihanna, before her Instagram-cull), its official: bums have become beauty's preoccupation.
So, for those of us without access to the new beauty essential, we've put together a short-list of things you can do to make to make your behind silky smooth.
1) Dry body brush
Use these cheap little tools in a circular motion and always shower after use to ensure you remove all of the dead skin cells.
2) Exfoliate
Exfoliating is great for your skin anyway, but it's particularly effective if you do suffer from a spotty behind.
3) Moisturise
Moisturising and massaging will not only ensure silky soft skin, but you'll also reduce the appearance of cellulite.
We'll be waiting to see if Kim Kardashian will be adding the treatment to her wedding preparations as the big day draws ever closer...
Would you try a butt facial? Let us know by tweeting at @MyDailyUK
MORE! Want the lowdown on the Kimye wedding? See below for all the details.