14/08/2014 16:45 BST | Updated 20/05/2015 10:12 BST

Entrepreneur Barbie Is Here And She's #Unapologetic

The brand spanking new Barbie doll has a smart phone and comes dressed in a pink power suit! Why? Because she's an entrepreneur.

But don't worry Entrepreneur Barbie is so much more than her pink power dress. In fact, no less than eight successful businesswomen were asked for their opinion on what the doll should look and dress like.

Known as Barbie's "chief inspirational officers", they include Girls Who Code mogul Reshma Saujani, One Kings Lane founders Susan Feldman and Alison Pincus, and Rent the Runway lady honchos Jennifer Hyman and Jenny Fleiss.

"Unfortunately we live in a culture where girls are bombarded with images of male coders and engineers that just don't look like them," Reshma Saujani told Wired.

"When you ask a girl what a computer scientist is, she usually pictures a geeky guy typing away. And then we wonder why girls don't pursue careers in tech! We have to change popular culture and start showing more women, more cool, dynamic, creative women, in these roles."

"If you can dream it, you can be it" is Barbie's new tagline and comes with an accompanying hashtag, #unapologetic.

The manufacturers Mattel unveiled the new doll at the Toy Fair back in February saying: "We always try to make career Barbie a reflection of the times.

"Women entrepreneurs are more prevalent now and they're growing in number. [It's] a great way to encourage girls to also learn about this role."

This must be good news, right? Only problem is Barbie doesn't quite know what her new start-up is. But we suppose that's for the little girls playing with her to decide.

Whatever her chosen career path, let's hope she ends up earning more than Ken.

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