There's something about a change in season that makes us look a little more critically at our hair colour. It's too dark, or bland, or simply looks a little over.
Also, even if you've no plans to sit on a sun-drenched beach (so unfair), can't your tresses at least look like they've been on holiday?
This summer, the ombre trend of 2013 has moved on and colour is less obviously enhanced and more like angels painted your tresses with sunshine. Essentially, when it comes to colour in the warmer months of 2014, it's all about It Girl hair.
We spoke to Jack Howard - colour director for Neville Hair & Beauty (yep, where all the actual It Girls go) - about how to get the look...
1. If you're going to go for one hair colour this summer, what should it be?
It's not so much about one hair colour - it's more about the technique: balayage. Because it's gorgeously blended, it'll give you that supermodel "It Girl" hair colour. We hand paint the colour on and don't use foils so you get a much more natural finish. And it's not just for blondes.
2. What style should we be asking for now?
Last year, some ombres were stronger and this year it's all softer and prettier. Here at Neville we've just launched Ombralayage, a seamless beautiful merge of the two techniques so the whole look connects. It looks incredibly A list and it's still low maintenance, you'll need fewer salon visits than with foils.
3. Who has great colour now? Who should we look to for inspiration?
Poppy Delevingne always looks so fresh and natural as does Ana Barros - her hair is so multi-tonal and beautiful. I would say Jennifer Lawrence looks amazing, the Olsen girls are always on top of it and of course Arizona Muse - all these girls look natural and effortless and that's the key look.
4. What are your top tips for maintaining beautiful colour over the summer?
L'Oreal Techni Art Fresh Dust Dry Shampoo and Super Dust for festivals - don't leave home without it!
For the beach, get the whole of the Kerastase Soleil range - especially the oil-free Micro Voile Protecteur. Before jumping in the pool, soak your hair in the shower and run through some Kerastase elixir oil. This will protect your hair from absorbing chlorine.
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