It's nothing new for the Duchess of Cambridge to be deemed a beauty icon, yet the results of a new poll which place the young royal at the top are surprising.
Why? Part of the QVC survey of 2,000 people was voted for by British men who favoured Duchess Kate over other - arguably more likely - contenders including Cheryl Cole, Abbey Clancy and Victoria Beckham.
Kate was a clear winner, too. She received 58.
Meanwhile, 61 rooted for Cole.
Although I'd never expect to see Kate placed first in the men's list - or be ranked above the always perfect Cheryl - I'm even more shocked by the female support for the mother-of-one.
Yes, the duchess is beautiful, but what makes her an icon? Do women really aspire to be her in terms of beauty? Or is her success more about a common appreciation for a girl who knows what suits her?
You could never call Kate daring when it comes to her beauty regime - she rarely strays far from her signature glossy blow-dry and her natural-looking, impeccably applied makeup.
Her skin is always glowing, whether she's just stepped off a 20-something hour flight to Australia or she's visiting a school in Scotland. And the most risqué look you'll see the duchess experiment with is a smokey eye.
Despite the fact she's one of the most recognised faces in the world, Kate's beauty is accessible. Her hair and makeup isn't trend-focused or difficult to replicate - it just looks good. Every single time she's photographed.