Meet Ianto, the youngest person (so far), to complete the #icebucketchallenge.
At just six years old, the brave little boy followed thousands of others across the world, who are pouring ice cold water over their heads and posting videos to social media, to raise money and awareness for worthy causes.
Ianto took part in the challenge to support Macmillan Cancer Support and in honour of his mum, who is currently in hospital having her lymph nodes removed.
Speaking to Macmillan Cancer Support Ianto's father, Shaun Gustard, said: "He’s a really sensitive kid and when he went to see her [his mother] after surgery he was very upset – it really knocked him for six.
"Ianto is naturally very kind and caring, so when he saw me do an ice bucket challenge the day after he’d been to see her, he asked if he could do one too, for his mum. I thought it was a bit mean to put ice in the bucket so we used cold water.
"Macmillan have been a huge source of support to Jane so we’re really proud of him and hope he’s made a difference."
Writing on the comment thread, Jane Elizabeth Eyres explained that she has metastatic melanoma, a type of skin cancer.
According to Macmillan Cancer Support, the icy charades have led to an incredible 20,000 donations to the charity, resulting in its most successful social 'text to donate' campaign ever and raising enough money to fund a Macmillan nurse for one year.
And it isn't just here in the UK that the #icebucketchallenge has been picking up steam. In the US, everyone from Facebook founder Mark Zuckerberg to Justin Timberlake have been taking part - only the efforts across the pond are going to ALS Association, which supports people with Amyotrophic lateral sclerosis.
To show your support for Macmillan Cancer Support text ICE to 70550 to donate £3.