Apple looks likely to unveil its 'iWatch' wearable gadget at its September 9 iPhone event.
Little is known about the iWatch, and no leaks have been revealed. It seems likely that the device will be shown weeks or months ahead of a release, giving Apple time to ramp up production ahead of Christmas or the New Year.
It is expected to combine health tracking features with phone notifications, and introduce a new software interface and concept designed to convince sceptics to wear a new gadget around their wrist.
Back in 2013 Apple CEO Tim Cook said that smartwatches had to do more than simply exist for a mass user base to adopt them.
"There are lots of gadgets in this space now…[As for] the ones that are doing more than one thing…there’s nothing great out there that I’ve seen. There’s nothing that’s going to convince a kid that’s never worn glasses or a band to wear one. So I think there’s lot of things to solve in this space, but it’s an area where it’s ripe for exploration. It’s ripe for us all getting excited about. I think there will be tons of companies playing in this.
I see it as something, as another very key branch of the tree. You think about the post PC era, and we really started talking about this several years ago. I think the iPhone pushed us toward that fast and the tablet accelerated it. I think wearables could be another branch on this."
Looks like we won't have too long to wait to see if he's a man of his word.