David Gandy flashing the flesh is something we'll never EVER tire of seeing so we're pleased to report that his aversion to clothing continues apace with his latest advertising campaign.
And which designer label is he getting semi naked for this time? D&G? Calvin Klein? Yves Saint Laurent? Errrrm, no. Not quite.
David does his best Blue Steel
David's latest venture is his very own range of undercrackers for Marks & Spencers, called 'David Gandy For Autograph'.
We have visions of David, all furrowed of brow, sweating over the designs, which could give David Beckham a run for his money in the celeb-endorsed tighty whitie stakes.
And luckily for us, just like Becks, the 34-year-old Brit model has ever so kindly decided to strip off and model the range of pants himself.
Took one for the team there, David.
If you fancy grabbing yourself a piece of David's finest, the 28 piece collection starts at £20 for a two pack of briefs or boxers, vests are priced at £15 and sleepwear starts at £22.50. Available from marksandspencer.com,