Throughout his time in the series, James’s attitude and abrupt comments have riled both viewers and his fellow housemates, though Ola claims his unpopularity isn’t down to a flaw in his character… he's just telling the truth, alright?
“He’s very straightforward and he says it how it is.”
That much we know already - in fact, it’s been claimed that it was his behaviour behind the scenes that eventually saw him axed from ‘Strictly’ earlier this year - and he’s hardly been kind about the series since his swift exit, branding the show ‘Burn The Floor’ in a Twitter rant.
He’s also revealed that after putting ‘Strictly’ behind him, he had big plans for his Saturday nights, telling The Mirror: “I’m going to sit at home, crack open a beer with my mates and watch ‘X Factor’.”
Meanwhile, Ola - who has been partnered with naturalist Steve Backshall in the new series of ‘Strictly Come Dancing’ - has also had some things to get off her chest about the show in recent times.
Last month, she hit out at the ‘Strictly’ judging panel in an interview with The Mirror, saying: “Len [Goodman] is the only one who knows about ballroom.
“They all make a fortune. We get OK money. But compared to the judges? They sit one day a week and get a lot more than the dancers. Is that fair?”
Find out how James and his "honesty" fare in the 'Celebrity Big Brother' final, on Friday, 12 September at 9pm on Channel 5.