A telephone hotline has been set up for women in their 30s and 40s, following the news that Jason Orange is leaving Take That.
Thousands of distraught women have already believed to have called the helpline in tears, desperate to share their shock and disbelief.
"I'm so grateful this helpline has been set up," one 30-something fan told HuffPostUK Comedy. "Jason was always my favourite - after the cute one, the fat one, the piano-playing one and the other one."
"This is worse than when Robbie left, because at least we knew he had a successful solo career ahead of him," said another woman, through tears.
"I just want to say to Jason: whatever I said, whatever I did, I didn't mean it. I just want you back for good."
Calls to the hotline are free to all fans who also called the hotline in 1996. For others, calls cost 39p per minute, but this is tax deductible.