But they do have one unexpectedly cool new feature: a built-in SIM.
It wasn't mentioned at Apple's event, but instead of buying 4G iPad and then buying a SIM, now you just buy the iPad and select your carrier when you turn it on.
The iPad actually has a SIM already built in - hinting at a possible future implementation in the iPhone too?
You can even choose a local data carrier when abroad without having to buy another SIM. We're not certain which UK carriers are participating, but EE is definitely among them.
"The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the US and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you - with no long-term commitments."
"And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip."