Just when you thought you were starting to understand how the internet works, well over to you Sam...
On Sunday this innocent looking tweet was posted to Twitter.
On the face of it there is nothing special about it. In fact in the context of tweets from @auscalum, it's positively ordinary.
Here's a quick selection.
Pretty random.
But for some reason the picture of 'Alex from Target' took on a life of its own. 24 hours later and Alex is pretty much the biggest thing in the world.
That's a lot of tweets...
Understandably people are quesitoning just what the hell is going on.
But we're sure he didn't mind, he was getting a lot of compliments.
Well, except for Emily...
But just who is Alex? Well it appears to be this guy...
Who is a touch taken aback by his newfound stardom.
But he may be in for a tough first day back at work.