Pierce Brosnan's teenage son Dylan looks like a young James Bond as he models for a designer fashion label.
Black-and-white images show the 17-year-old posing in designer suits and tailored menswear for Saint Lauren's advertising campaign.
And he looks like a chip off the old block as he emulates his father's smouldering stare, which we grew familiar with in his four James Bond films: Golden Eye, Tomorrow Never Dies, The World Is Not Enough and Die Another Day.
In one image from the campaign, Dylan looks coyly at the camera in a black suit jacket, black skinny tie and white shirt, his hands resting on his knees.
In another, he displays his long skinny legs – like his 6ft 2in father's - in an edgy black leather jacket and skinny jeans.
While he has stayed out of the limelight up until now, it seems big things are in store for Dylan, especially after this high-profile campaign.
It's possible he may go into politics, judging by the internship he did last summer in Washington, D.C., when he gained work experience in the office of Massachusetts Senator Ed Markey.
The film student and musician also has a half-brother, Sean, whose mother was Pierce's late first wife Cassandra Harris.
Dylan's fashion debut may be part of a trend for famous children to follow in their celebrity father's footsteps.
The most notable, of course, is 12-year-old Romeo Beckham who is currently starring as a mini Cupid in Burberry's Christmas advertising campaign, for which he was paid £45,000.