Last year, the Holderness family's Christmas music video - 'Christmas Jammies' - turned them into online superstars.
So how do you top that?
By reworking of R.E.M's 'It's The End Of The World As We Know It', it would appear. Oh, and creating your own hashtag ('#JAMMIETIME').
Yes, folks: sit back, put your British cynicism aside - and enjoy 'It's The End Of The Year And We Love It'.