:: We originally believed that the bag was produced by Topshop, but it has since been brought to our attention that the bag is stocked by Topshop but manufactured by 'It's Not Me It's You'.
:: Topshop is removing the bag from its stores
This time, they've trivialised mental health issues by stocking a handbag, manufactured by concession brand 'It's Not Me It's You', that reads: "Stressed. Depressed. But well dressed."
The bag appears to be suggesting that it doesn't matter if someone is suffering from depression or stress, as long as they look the part.
HuffPost UK Students editor Lucy Sherriff, spotted the bag in London on Tuesday 23 December. Topshop has since apologised and announced it will be removing the bag from its stores.
@sherrifflucy Hi Lucy, we're sorry this item has caused offence. It was a concession line and we are now removing them from stores. Thanks— TopshopHelp (@TopshopHelp) December 24, 2014
It isn't the first time that a high street brand has used mental health issues to push sales. Earlier this year Urban Outfitters were forced to remove a cropped t-shirt with the word 'depression' written all over it.
When will brands start realising that mental health issues cannot be used as a fashion accessory?