Beyoncé Launches Her Own 22-Day Vegan Meal Delivery Service: 'If I Can Do It, Anyone Can'


Hot on the heels of Veganuary (where people give up all animal products for January), Beyoncé has launched her own vegan meal delivery service.

The company, which is a collaboration between Bey and her personal trainer Marco Borges, is called 22 Days Nutrition.

But why 22 days? They believe that it takes 21 days to make or break a habit - and Bey would know, her and husband Jay-Z did their own 22-day vegan challenge in 2013.

Now, she includes more plant-based food in her diet and has even taken to wearing 'Kale' sweatshirts in her music videos. Whodathunkit?

"All you have to do is try. If I can do it, anyone can," Beyonce said in a statement.

"We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness," says co-founder Borges. "The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods."

According to the website, the plant-based meals are 100% organic, gluten-free, dairy-free, soy-free and contain non-GMO ingredients.

Prices will range from £6.50 ($9.76) to (£10.99) $16.50 each.