US barber Rusty Fred (yes, we know that's an awful name for a barber) is becoming a viral sensation after posting a picture of his "Benjamin Button Special" on Instagram.
The Georgia-based salon A1 Kutz offers the distinctive "old man" style for free to the parents of poorly disciplined children.
This particular boy learned his lesson, and was given a different haircut two days later. Something a bit more fitting to his age.
Rusty Fred, aka Russell Frederick, told the Washington Post: "There are a few people that are saying it’s emotional abuse; but on average, everyone is applauding the mother that brought the child in - and applauding me as well.
"Parents are at a loss, when you go to discipline kids these days, they can’t necessarily use physical punishment they way parents did in the past, but they have to do something.
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"If you don’t, and your kid ends up doing something crazy, everyone is going to say the problems started at home.
"I hope that most people won’t have to do this unless it’s an extreme circumstances and nothing else is working.
"First, you talk or implement your restrictions. But when the conventional ways don’t work these days, you have to get creative."
