During that sliver of a season we call summer, we decamp to the beach. And we don't want any beach, we want Britain's best beaches, dammit.
Travellers have voted for their favourite beaches in Europe, and one of Britain's own has been featured among the best of them - pipping the likes of Turkey and Cyprus to the post.
Compiled by TripAdvisor, the list features beaches from the idyllic coastlines of Italy, Greece and, yep you guessed it, Devon.
Best Beaches In Europe
Our very own Woolacombe beach, Devon, came fourth in the list of top European beaches. Meanwhile Weymouth beach in Dorset was in eighth place and three other UK beaches were in the European top 20.
Rhossili beach in Swansea was in 11th place, St Brelade's Bay beach in Jersey was 14th and Porthminster beach at St Ives in Cornwall was 18th.
The five UK beaches in the European top 20 also took the first five places in the top UK beach list, while Woolacombe was 13th in the world's top beach table.
TripAdvisor described Woolacombe beach as a three-mile (4.8km) long stretch of golden sand and rolling, unbroken surf, ideal for surfers and backed by sandy hills.
Best Beaches In The UK
"The presence of two UK beaches in Europe's top 10 is further proof of what a fantastic tourist draw the UK's coastline really is," said TripAdvisor spokesman James Kay.
Europe's top beach was Rabbit beach at Lampedusa in Italy, with Playa de Ses Illetes in Formentera in the Spanish Balearic Islands in second place and Elafonissi beach in Greece third.
The top beach in the world was Baia do Sancho in Brazil's Fernando de Noronha island chain. Second was Grace Bay in the Turks and Caicos island of Providenciales in the Caribbean, while Rabbit beach at Lampedusa was third.