From this fashion show at London Fashion Week to Sports Illustrated's advertising campaign with UK size 16 model Robyn Lawley, there's been no shortage of "plus-size" stories making headlines recently.
"I am a model FULL STOP," she wrote on her Instagram page. "Unfortunately in the modelling industry if you're above a US size 4 you are considered plus size, and so I'm often labelled a 'plus size' model. I do NOT find this empowering."
This campaign isn't only aimed at models, though. Above all, it's about encouraging women to be themselves.
Of course, Ferrario's Instagram page is the perfect example of this. Celebrating all body types? Now that's a body image message that's hard to argue with.
Source: Elle.com
More on the latest "plus-size" debate below...