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31/03/2015 20:00 BST | Updated 01/04/2015 08:59 BST

April Fools Day 2015 Pranks From Marmite, Richard Branson And The Kim Kardashian Ice Lolly

April Fools Day 2015 isn't only reserved for household pranks or tricks on co-workers: now everyone wants to get involved in the mischief.

Some of our favourite pranks from advertisers were so ridiculous we're not sure if anyone believed them - and others (like Costa's Japanese ostrich pillows) we really wish were true.

Most Ridiculous April Fool's Stunts 2015

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Most Ridiculous April Fool's Stunts 2015