15/04/2015 04:52 BST | Updated 14/06/2015 06:12 BST

Pyjamas Are The New Skinny Jeans: Share A #NotSkinnyJeansSelfie And Celebrate Motherhood's Different Shapes And Sizes

Emily-Jane Clark

'Random celebrity flaunts her super-toned tum just DAYS after giving birth'

'Soap star steps out in skintight frock just six weeks after welcoming first baby'

'American reality star you have never heard of gives emotional interview about her desperation to lose the baby weight'.

Had enough yet?

If you're as sick as we are of headlines like the above, this new, wonderful campaign will have you proudly reaching for the selfie stick.

Journalist Emily-Jane Clark, who blogs at, has started a new online campaign for new mums who have more to worry about than the size of their waistlines.

'Pyjamas are the new skinny jeans' asks new mums to share selfies - whatever they look like and whatever they weigh, proving that motherhood is beautiful regardless of what we wear or what we weigh.

Launching her revolution on her blog, Emily-Jane, 36, who is mum to Cleo, two, and Isla, three, wrote:

"I promised you a revolution and it starts here! We are told baby-weight is bad.

"We are inundated with pictures of celebrity mums 'stepping out looking fabulous just three weeks after giving birth!' We have images of perfect post-baby women in all their air-brushed glory shoved in our faces every day! So WE are making a stand.

"The media may think all new mothers are obsessed with getting back into their 'skinny jeans' as soon as physically possible, but the truth is we do not give a damn! With a newborn to look after, it is more likely we'll be trying not to lose our minds than trying to lose weight and we barely have time to get a shower let alone apply make up and straighten our hair.


When I had my first baby I was too tired to 'step out' anywhere and I certainly did not have the energy to wriggle my post-baby arse into a pair of tight trousers. There is so much pressure to be the perfect parent. The last thing first time mums need is pressure to be pretty as well.


"So, we say it is about time we kept it real.

"Let's show the world that motherhood is beautiful no matter what we wear or weigh! Strong is the new pretty. Nonchalance is the new beauty. Eye bags are the new black.

"So wriggle out of those tiny jeans, throw out the thong knickers and embrace the glory that is comfort clothing! Whether you are at your happiest in a tracksuit, pyjamas, leggings, baggy tee shirts or even a fancy ball gown then anything goes.

"Let's make being happy with what we look like the new 'skinny jeans'."

Fancy getting involved? Join the revolution by posting a picture of yourself in your favourite outfit on Facebook or Twitter and nominate three friends to do the same. Remember to use #NotSkinnyJeansSelfie to contribute to the campaign.

Here, Emily-Jane kicks us off...

Emily-Jane Clark

Brilliant writing from Emily-Jane on Parentdish:

8 ways not to annoy a new mum

Why having babies is a bit like being drunk

How not to punch people when you have a baby that doesn't sleep