28/04/2015 08:25 BST | Updated 28/04/2015 08:59 BST

Luisa Zissman Slams ‘Extreme Feminist Brigade' Over Protein World ‘Beach Body' Ad Row

Luisa Zissman has piped up, following the recent row over Protein World’s ‘Are You Beach Body Ready?’ ad posters, which have been popping up on billboards and in tube stations in recent weeks.

A number of people, including body image campaigners and feminists, have slammed the brand’s ads for their ‘Weight Loss Collection’ of meal-replacement products.

Over 51,00 people signed an online petition calling for the ads to be removed, and the petition's organisers have explained their reasoning on change.org, writing: “Perhaps not everyone's priority is having a 'beach body' (by the way, what is that?), and making somebody feel guilty for not prioritising it by questioning their personal choices is a step too far.

“A body's function is far more intricate and important than looking 'beach ready', so in fact it is Protein World who have confused their priorities, if anyone.”

The ad in question

Luisa isn’t the only star to speak out in favour of the brand, and - *puts sarcastic face on* - Katie Hopkins also made the unusual decision to say something controversial, by supporting Protein World in a string of tweets. How out of character, eh?

On Tuesday morning, there appeared to be a small victory for the campaigners, as TfL confirmed plans to remove the ads from London Underground stations and trains.

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