IKEA Pop-Up Café In London Offers Breakfast In Bed (But Not Your Own Bed)

IKEA Wants To Bring You Breakfast In Bed (For Free)
Man bringing 'breakfast in bed' to woman, smiling
Adam Gault via Getty Images
Man bringing 'breakfast in bed' to woman, smiling

Brace yourselves - there's another pop-up café in London and it's bound to make you jealous.

Swedish flat-pack furniture giant IKEA is opening up a short-lived eatery in Shoreditch without tables - you enjoy a free breakfast from the comfort of one of their beds.

The menu will include typical Scandinavian morning fare - pastries, coffee and juice. But there's another menu that's a little less typical - a pillow menu. You can choose your pillows before you eat. This is a revelation.

Table for two? Ok, give me ten minutes and a tiny screwdriver

"You can sample a range of classic Scandinavian breakfast delicacies whilst enjoying some quiet time between the sheets," the company says. "Choose to relax in a single bed or cozy up in a double with a loved one where you will be waited on hand and foot by our serving staff."

In addition to waiters, they'll also have in-house "sleepologists" to help you learn how to get a better night's sleep. Although their advice will probably just be "buy an Ikea bed".

All you need to do is email IKEAbreakfastinbed@hopeandglorypr.com to reserve a single or a double, for a 45 minute slot. It'll be open from 18-20 May.

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