Lorraine Kelly has banned Photoshop from being used on a series of bikini photos she’s posed for as she embraces her amazing, all-natural body to launch a new health and fitness campaign.
And doesn’t she look fabulous?
The 55-year-old presenter stripped off to a floral two-piece to launch Lorraine’s Bikini Promise - and there was no airbrushing allowed.
“The thing about our bikini pictures is that they haven't been touched at all, so what you see is what you get,” she told Woman magazine.
“I'm 55, I've got a scar on my leg and a bit of a mum tum, but I am fine with that,” she added.
The ITV daytime host admits she felt nervous ahead of the photoshoot, but says she’s grown more body confident as she’s got older.
It was a big deal for me,” she explains. “I wouldn't have been able to do it a couple of years ago.
“I struggled with my weight over the years and I would never have felt good enough to pose in my bikini in my twenties or thirties.
“But you get to the stage in life where you accept your flaws.
“For a while after my horse riding accident a few years back, I'd cover up on the beach with a sarong because I had my scar, but now I feel more confident.”
Lorraine says she wants to encourage other women to improve their self esteem with her new summer initiative.
The Bikini Promise campaign aims to get women to follow a five week diet and exercise plan to make them fit and healthy and to allow them to wear a bikini with confidence no matter their age, shape or size.
Nutritionist Sally Bee and dance instructor Maxine Jones are also on board for the launch on June 8 on ITV’s ‘Lorraine’.
To read the full story, buy this week's issue of Woman, on sale now.