On Tuesday, HuffPost UK Young Voices had the pleasure of hanging out with Jerry Greenfield, one half of Ben & Jerry's.
There was, naturally, a lot of ice cream, but there were also a fair few pearls of wisdom dished out too. We gave our readers the chance to ask Jerry his advice on setting up a business, and how to run a sustainable one, and, of course, what is favourite flavour was..
Jerry (centre), with his team and HuffPost Young Voices
Ben & Jerry's has recently launched a social enterprise competition called Join Our Core, which sees two social entreprise winners crowdfunding in order to try and build a loyal fan base.
Around 450 entries across five countries in Europe applied for this year’s Join Our Core, including over 100 from the UK. GravityLight and We Walk The Line pipped them to the post to win for the UK.
GravityLight is an innovative lighting system that uses gravity to provide light for people in the developing world, removing the need for harmful and expensive Kerosene, and We Walk The Line offers socially excluded people the chance to rebuild their life, by setting up as a micro entrepreneur barista.
Ed Shepherd, Social Mission Manager at Ben & Jerry’s, said: “We’re excited to announce the winners of our ‘Join Our Core’ campaign and play our part in taking these values-led ventures to the next level. This year we decided to up the ante and created a bigger support package for the winners, with the additional training and an all-important crowdfunding element. This is whilst championing businesses which reflect our values.