Dragons' Den star Duncan Bannatyne has been dumped on Twitter by a woman who used his catchphrase "I'm out".
The Scottish entrepreneur began dating former beauty queen Michelle Evans about three months ago.
But she broke off their relationship after he was pictured leaving a west London restaurant with another woman.
Ms Evans, who was crowned Miss Great Britain in 2001, tweeted on Thursday: "leopards don't change so had to end it today @duncanbannatyne I'm out !!"
She also wished "good luck" to the other woman who Bannatyne was believed to have been spotted with.
Hours earlier she had posted a photograph of flowers with the message: "24 roses romantic card champagne thanks @DuncanBannatyne my birthday."
Bannatyne refused to comment on the split.
He tweeted: "Excuse me if I don't comment on schoolyard tittle tattle & gossip but it is a wonderful world & I am off to the Lakes for the weekend."
It is not the first time he has been dumped electronically.
His second wife, Joanne, informed him by text message in 2010 that she had filed for divorce.
Bannatyne spent a decade on BBC Two show Dragons' Den. His final appearance was aired in March.