Amazon's Prime Day is here and Twitter has passed judgment.
Dubbed as a Black Friday rival, many had their wallets primed to haemorrhage money.
However, as people signed on to click through the site's offerings there appears to be a palpable sense of disappointment.
While few lamented the company's obvious commercialisation of its 20th birthday, others were surprisingly horrified at what Amazon actually expected people to buy.
One customer likened it to a yard sale that nobody wants to buy anything from. Ouch.
Here's a review of the day so far from Twitter haters and lovers:
Man, Amazon Prime Day has become too commercialised. Remember when it was all about the message and good spirit? #PrimeDay— Liam (@_FoolOnAHill) July 15, 2015
AMAZON PRIME DAY, or: LOOK AT OUR OLD LIGHTNING DEALS PAGE WITH A TINY LOGO ON— bobby funtime (@kibkibs) July 15, 2015
#AmazonPrimeDay Amazon prime day is like a sad little yard sale filled with old baby toys and mystery garbage bags stuffed with junk.— Dane Gustafson (@DaneGustafson) July 15, 2015
Amazon prime day turned out to be a shitty yard sale— Paul Mc. (@themicrx) July 15, 2015
Amazon Prime Day would be great if I was looking for a lawnmower, a two-foot-long shoehorn, or a 16-pack of panties.— Ian! (@iboudreau) July 15, 2015
Oh. Amazon Prime Day? pic.twitter.com/tPTRisW14V— Dan (@Kaffeekind) July 15, 2015
Amazon Prime Day has got too commercialised— Stuart Heritage (@stuheritage) July 15, 2015
Unsurprisingly, @amazon Prime Day was a huge letdown.— Greg Wissinger (@gwiss) July 15, 2015
Amazon prime day was unsurprisingly shit much like black Friday crap.— DC (@daniluvsuall) July 15, 2015
Amazon prime day has some trash ass shit lmao more deals than black friday? Bitch where— Valerie (@Valeriaaahhh) July 15, 2015
doesn't look like anything on my wishlist has been reduced. Amazon prime day can bite me.— Freya (@speelingmstake) July 15, 2015
amazon prime day is about to destroy my credit card— Chris Hubbard (@chrisconsiders) July 15, 2015
Dude this is gonna be on sale for the Amazon Prime Day at midnight. CAN. NOT. WAIT. pic.twitter.com/uJrBObRlek— Lamarr Wilson (@LamarrWilson) July 15, 2015
Amazon Prime Day seems amazing so far pic.twitter.com/GNqUZ0GtyB— Wario64 (@Wario64) July 15, 2015
Is Amazon Prime Day Eve a federal holiday?— Dan Ryckert (@DanRyckert) July 15, 2015
me waiting for amazon prime day pic.twitter.com/5cjSEOX6K2— Row (@rowtendo) July 15, 2015
Prepping my Amazon Prime Day bunker.— Victoria Aveyard (@VictoriaAveyard) July 15, 2015
I've spent over 100 dollars on this Amazon Prime day already and it's only 5 hours in. Yikes.— Charlie Ryczek (@riceczek) July 15, 2015