Controversial motoring show Top Gear has been cleared of breaching broadcasting rules after it was investigated by Ofcom over the use of the word pikey.
A representative of the Traveller Movement complained after a scene in which the show's now ex-host Jeremy Clarkson was seen holding a placard with the words Pikey's Peak while Richard Hammond drove a car up a mountain.
A similar complaint was lodged with the BBC but eventually not upheld, with the BBC Trust concluding the word had been used to mean "cheap", rather than as a term of racist or ethnic abuse.
An Ofcom spokesman said: "We found that, while some in the audience would perceive the word pikey as a derogatory term for gypsies and travellers, on balance there was sufficient context in the way the word was used to minimise offence.
"However, we have advised broadcasters this doesn't mean the use of the word is acceptable in any programme in any context and that it is capable of causing significant offence in certain contexts."
In its evidence, the BBC admitted the word could be "a derogatory term" but cited online encyclopaedia Wikipedia as proof it also referred to someone who "lives on the cheap".
It is not the first time the show - and its former presenters - have run in to trouble over allegations of racism.
Clarkson had to apologise when unscreened footage emerged of him mumbling the n-word while reciting the children's nursery rhyme "eeny, meeny, miny, moe" to choose between two cars and the show was also censured by Ofcom for breaching broadcasting rules after Clarkson used a "racial" term during the programme's Burma special.