Force Friday has arrived as Star Wars fans around the globe go into hyperdrive for the new 'Force Awakens' toys.
In a co-ordinated launch with the precision of Han Solo's piloting of the Millennium Falcon, retailers around the globe opened their doors at 12.01am for die hard fans to get their hands on the new Star Wars products.
The Disney Store, Oxford Street opened its doors at midnight for fans to be among the first to find new Star Wars products, and included an appearance by Daisy Ridley, who plays Rey, and John Boyega, who plays Finn.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to finally be able to share them with fans around the world,” said Mike Stagg, General Manager of Retail for Disney UK and Ireland.
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Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see toys unboxed by top digital stars from the Maker Studios network.
To preserve the integrity of key movie moments, characters and storylines yet to be seen in Star Wars: The Force Awakens, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more.
Star Wars: The Force Awakens is on general release around the world on December 18, 2015.