17/09/2015 10:43 BST | Updated 17/09/2015 11:59 BST

Models Carry Handbags 'Dripping With Blood' At PETA Protest Over What Not To Wear To London Fashion Week

Models carrying handbags "dripping with blood" took to the streets of central London today to protest the use of exotic animal skins on the catwalk.

A day before London Fashion Week kicks off five models - Jenny Miller, Dani Thompson, Olga Vilchinskaya, Anna Buraya and Daryna Milgevska - paraded the handbags on Bond Street in what PETA calls "a plea for fashion to be beautiful, not bloody".

"Animals are not fabric – they're living beings, who, just like us, feel pain, fear and love and want to live", Milgevska told HuffPost UK Style.

"There's nothing glamorous about wearing the skin of tortured animals – vegan fashion is the future."

PETA (People for the Ethical Treatment of Animals) is an organisation that aims to protect the rights of animals.

Speaking about the Bond Street protest PETA Director Mimi Bekhechi said:

"Fashion should be beautiful, not bloody.

"PETA is calling on kind people everywhere to skip the deadly snakeskin stilettos, crocodile handbags and calfskin shoes in favour of modern cruelty-free vegan fashion."

According to PETA tens of thousands of crocodiles, alligators, snakes, eels, kangaroos and other animals are killed for their skins every year.

Photo gallery Celebs Who Pose For PETA See Gallery