Pop princess Ellie Goulding took to the stage at London's famous Roundhouse to open this year’s Apple Music Festival, the newly re-branded iTunes Music Festival.
Opening with hit song Outside, her collaboration with Calvin Harris, Goulding had the crowd pumped with her signature drumming for an amazing night of music.
Brit Award winner Goulding performed tracks including Starry Eyed, Love Me Like You Do and new single On My Mind, the first release from her forthcoming album Delirium scheduled for release later this year.
After debuting On My Mind earlier in the week on the BBC Radio 1 Breakfast Show with Nick Grimshaw, it marked the first time she performed the track in front of a live crowd.
Her visual backdrop was both fitting and dramatic, a perfect accompaniment to her energetic and dynamic performance.
Rachel Simblet from Northampton said: "This is her best track to date, I can't believe I got tickets. I've been a fan for years."
Goulding had the crowd dancing throughout and singing along all night.
Support came in the form of YouTube sensation Andra Day whose track Rise Up recently went viral when used as the soundtrack to a Beats by Dre commercial featuring tennis star Serena Williams.
Other artists taking part in the festival during its 10 date residency include Take That, Florence + The Machine, Disclosure, Mumford & Sons, The Chemical Brothers and pop powerhouse One Direction.