East London's Cereal Killer Cafe has been vandalised by anti-gentrification protesters calling claiming to want to "reclaim Shoreditch".
Around a thousand people marched around Bethnal Green Road and Brick Lane, also smashing a window at a Marsh and Parsons estate agent.
The Cereal Killer Cafe was covered in paint and the word 'scum' daubed across a window.
Tonight we were attacked with paint and fire by an angry mob of 200. Riot police are on the scene. pic.twitter.com/GPXLmyMmuN— Cereal Killer Cafe (@CerealKillerUK) September 26, 2015
— Cereal Killer Cafe (@CerealKillerUK) September 27, 2015
Owner Alan Keery told the Evening Standard: "There were children there – they were terrified. The staff were absolutely terrified. It was an angry mob throwing paint at the windows.
"They had torches and pigs’ heads."
Cereal cafe. £5 for cereal when people are starving. Fuck gentrification. pic.twitter.com/3mVmHFnOAT— Fuck Parade (@FuckParadeLDN) September 26, 2015
Oragnisers of the march, Fuck London, had previously said on their website: "Our communities are being ripped apart – by Russian oligarchs, Saudi Sheiks, Israeli scumbag property developers, Texan oil-money twats and our own home-grown Eton toffs.
"We don’t want luxury flats that no one can afford, we want genuinely affordable housing. We don’t want pop-up gin bars or brioche buns – we want community.
"“Soon this City will be an unrecognisable, bland, yuppie infested wasteland with no room for normal (and not so normal) people like us."
But their decision to target a cafe selling cereal baffled many people.
1,000s of empty homes thanks to billionaire offshore buyers; richest 0.1% dodging tax as non-doms, but obvs a cereal cafe is the real issue.— James Ball (@jamesrbuk) September 27, 2015
More effective protest would have been giving out free cereal to the poor in the neighbourhood ... http://t.co/KotOoLrmJM— John Sargeant (@JPSargeant78) September 27, 2015
Cereal cafe attacked, but leave Goldman Sachs yeah?— Willard Foxton (@WillardFoxton) September 27, 2015
I mean those Cereal Cafe lads were chancers and divs, but I want to live in a world where there are chancers and divs. Poor sods.— Al Murray the 318 (@almurray) September 27, 2015
A bunch of clueless cunts have decided to destroy hardworking businesses because they've decided something unrelated is unfair. #FuckParade— Chris Ward (@Horrorsmith) September 26, 2015
I’m not sure that the mark-up on, say, a margarita pizza is any greater than the mark-up on a bowl of cereal in the cereal cafe.— Pete Paphides (@petepaphides) September 27, 2015
The impossible achieved, made me feel sympathy for the cereal cafe. Well done, "Class War", you bunch of idiots. http://t.co/wSbwptHsTn— JeSuisZaynRand (@twlldun) September 27, 2015
Was never a fan of that cereal cafe, but it sure ain't The Problem. Where were tonight's rioting plonkers when Sweets Way was being emptied?— Max Tundra (@MaxTundra) September 27, 2015
Cereal cafe paintbombed rather than smashed up. Meanwhile candy brothers flats at no. 1 Hyde Park are spotless... pic.twitter.com/AmrXuDGRuM— Dr. Aaron Bastani (@AaronBastani) September 26, 2015
Anyway I am off to smash up a Aldi as I am disgusted I would have to pay £1:95 for bog roll. #cerealcafe— THE CRUDE (@TheCrude) September 27, 2015
oh they are trending #cerealcafe they are still hipster douchebags but they did not deserve to have their business trashed by protestors— captainsoulless (@chrisjlatimer) September 27, 2015
I'm likely wrong, but I see no difference in #cerealcafe charging £3 for Frosties and Starbucks £3 for coffee. Both cheaper made at home?— Greg Jenner (@greg_jenner) September 27, 2015
The Cereal Cafe opened last year following a trend of novelty cafes in the capital, and has been a rather divisive venture with many questioning how somewhere can charge £4 for a bowl in an area where child poverty is 49%.