Matt Steven, who became the centre of an internet frenzy after a photograph of him cheating on his girlfriend went viral, has admitted he made a "massive mistake".
Steven, who is from Wythenshawe, was photographed kissing another woman on a night out.
Much to his despair, the girl he cheated with, Pippa McKinney, 22, posted a Facebook plea the following morning to find him. And it soon went viral.
He has since apologised, but has also compared both of the women involved - his girlfriend Emily Grant and the woman he kissed Pippa McKinney - to pieces of meat.
After the photograph of Steven kissing another girl went viral, his girlfriend Emily Grant was tagged in the post and immediately commented, publicly ending her relationship with Steven there and then.
He has since spoken out to the press about his actions.
"I hold my hands up. I’ve made a massive mistake. I’ve ruined the best thing that has ever happened to me. Not only have I disrespected Emily, but I’ve disrespected her and my entire family," Steven told the Manchester Evening News.
"I’ll never live this down. It was one single drunken kiss that obviously meant more to her than it ever did to me. It was a mistake and I’m sure people have done a lot worse. This has ruined me. Emily won’t speak to me."
He has promised to "not stop fighting for her" regardless of how long it takes. He then went on to compare the two women to pieces of meat.
He said: "Why would I go out for a hamburger when I’ve got a sirloin steak cooking at home?"
Steven said he gave Pippa McKinney a fake number for a reason, because he "didn't want to let her down". But adds that he wished he had done.
He branded the kiss as "stupid" and said he "instantly regretted it". He claims he went home immediately after it and forgot all about it. But the next morning he saw the picture and it came back to him like a "bad dream".
Steven met McKinney in AXM club in Manchester where she was celebrating her birthday.
They were photographed sharing a kiss and the next day McKinney, who woke up to find she'd got the wrong phone number, couldn't get in touch with him.
She uploaded the photo of her and Steven to Facebook with the caption: "Met this guy last night absolutely stunning, took his number down wrong but would love to get to see him again! He's from Whythenshaw and is called Matt, help anyone haha??"
It wasn't long before the post had gone viral and had been picked up by the national press.
On 6 October, Steven posted a furious Facebook status saying: "This has gone way past a joke I have tried to stay quiet but I think it's about time people get my side... The truth!
"How many times has this story changed!? Fame seeker, a lier [sic] and a very strange girl!! This is a major setup! Watch this space! #shameforfame."
He has since told the Manchester Evening News that he's speaking out to "say sorry" not to get "attention, like some people are".