The Sun gave the leader of the Lib Dems a whole page for a column, only to misspell his name in the byline.
Tim Farron, who is already struggling to find a way to rebuild his party after its electoral wipeout in May, suffered the indignity of having his name spelled 'Fallon' in block capitals in one of Britain's biggest selling papers.
Farron joked it was his "pen name" when BBC journalist Chris Mason pointed it out.
Former Lib Dem advisor Sean Kemp joked it might be easiest for Farron to change his name.
This is probably Tim's best media hit since becoming leader. It may be easiest to just change his name. pic.twitter.com/DHL4OW8zfS— Sean Kemp (@Sean_Kemp) October 22, 2015
The column condemned rules about school holidays that mean parents face fines for taking their children out in term-time.
It might persuade parents up and down the country to give the Lib Dems another try and #VoteFallon.