A south London cafe that was warned that it would be taken to court if it did not remove its "offensive" Fuckoffee sign has replaced it with a censored version made of lego.
The Bermondsey Street cafe was told last week that the building’s owners would take legal action to remove the sign unless it was taken down.
Cafe owner Adrian Jones later told the Huffington Post UK that the name was only intended as a joke and said he would re-brand the cafe under a different name.
However, he later decided to simply censor the sign. A spokesman for F***offee told the Evening Standard that this was after feedback and looking into the legality of it.
The new design was unveiled on Twitter on Tuesday.
On the new sign the 'u' in the cafe's name is replaced with an asterisk.
BEHOLD! pic.twitter.com/t8BbBJkkWD— Fuckoffee (@fuck0ffee) October 27, 2015
Customers had rallied behind the store to hold strong against the threat, and London Mayor Boris Johnson had also voiced his support.
The initial letter, dated October 20, from lawyers acting on behalf of the building’s owner stated, the café should immediately remove the sign. By that point the sign had already been in place for a year.
Fuckoffee responded by tweeting a picture of the letter saying "No humour please, we're British".
No humour please, we're British. pic.twitter.com/P1U9VhAEho— Fuckoffee (@fuck0ffee) October 21, 2015
The letter said: “We are instructed that you have either erected or allowed your sub-tenant to erect an offensive sign on the exterior of the building… without the permission or authority of our client and this constitutes a trespass."
It demanded that the 'Fuckoffee' sign above the shop front be taken down, or "our client will have no option but to remove the sign themselves or issue court proceedings seeking an injunction requiring you to remove the sign.”
The letter also threatens that the landlords could cancel the coffee shop's lease.
Damian O'Brien, a ward councillor for the area, told the Evening Standard he liked the café but its sign had prompted complaints from people living nearby, including some complaints to police.
People rallied to support the café, criticising its "humourless" landlords:
My full support for @fuck0ffee against their humourless landlords.— BrokenBOOtleboy (@brokenbottleboy) October 21, 2015
@fuck0ffee This sucks arse. Don't let the buggers win. Love your place.— sticky geko (@sticky_geko) October 22, 2015
@fuck0ffee "fuckoffee" is offensive? Then I find their total lack of a sense of humor offensive, and demand it to be taken down!— Darius Liadon (@DariusLiadon) October 21, 2015
@fuck0ffee “The shop formerly known as Fuckoffee“. You might need to buy more Lego for the sign though.— Andy The BT Man (@AndyTheBTMan) October 22, 2015
@fuck0ffee I'll be down for a Hot Chocolate later, to show my support for your outrageously (non)offensive signage.— Paul N (@londonpommie) October 22, 2015
It read: "There is a small, indie coffee shop in Bermondsey called Fuckoffee. They have had a few anally retentive and gormless people complain about their name and now they have their money grabbing corporate landlord demand they take the sign down as it is deemed to be "offensive".
"We, the undersigned, confirm we have a sense of humour and find the continued attack on our beloved Fuckoffee an insult to freedom of expression, freedom of speech and humour."
Fuckoffee also launched into a series of tweets ridiculing the legal letter, and suggesting other things that might be considered "offensive":
"Offended" by pastries pic.twitter.com/EMt3Z2BIR1— Fuckoffee (@fuck0ffee) October 22, 2015
"Offended" by dog biscuits pic.twitter.com/tvhyUrNTi4— Fuckoffee (@fuck0ffee) October 22, 2015
"Offensive" loyalty cards pic.twitter.com/OJn9FvNFTr— Fuckoffee (@fuck0ffee) October 22, 2015
"Offensive" cups pic.twitter.com/kHoFhDd4lY— Fuckoffee (@fuck0ffee) October 22, 2015