One of the biggest social media sites altered the way users 'favourite' content on Tuesday, the change revealing threats to masculinity and homphobia.
Twitter replaced its long-standing 'star' symbol as a means for interacting with content with a 'heart' instead, prompting many users to collectively lose their minds.
But the overhaul also revealed a stifling amount of homophobia on the site, with tweeters deriding having to use a heart icon to 'like' posts.
Apparently the colour of the symbol comes in to it now, too.
And the move is in fact a "plot by the West to make the whole world gay".
Despite the thousands of comments, common sense seems to have prevailed.
Twitter has already employed the use of the heart icon on its live video-streaming service, Periscope, with little fuss.
Defending the change, executives for the company wrote in a blog post: "We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite."
"The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it."