One of the biggest social media sites altered the way users 'favourite' content on Tuesday, the change revealing threats to masculinity and homphobia.
Twitter replaced its long-standing 'star' symbol as a means for interacting with content with a 'heart' instead, prompting many users to collectively lose their minds.
@twitter Can we talk about this for a second?— Nina Mandell (@ninamandell) November 3, 2015
But the overhaul also revealed a stifling amount of homophobia on the site, with tweeters deriding having to use a heart icon to 'like' posts.
The fav icon changed from stars to hearts?? How do I fav my bros' tweets now without it being gay??— zevistair bot (@antiva) November 3, 2015
If you press the heart button on another man's tweet you gay— Fresh Prince (@DonxFigueroa1) November 3, 2015
good luck liking a tweet now without saying no homo. It has a heart so it's gay— thankful alex Riley (@alexrileyiscool) November 3, 2015
wtf is this gay heart....i want fav button back dude— Dany/Dalves (@Dalv555s) November 3, 2015
Apparently the colour of the symbol comes in to it now, too.
If you fav another man's tweet now you are gay bro. you can't be throwing red hearts around.— yung afghan (@FoolishWiseGuy) November 3, 2015
And the move is in fact a "plot by the West to make the whole world gay".
Allow me to kick off the conspiracy theories. I think this heart is a plot by the West to make the whole world gay. It is a sign of the end.— Elnathan (@elnathan) November 3, 2015
Despite the thousands of comments, common sense seems to have prevailed.
Watching straight men talk about how they won't use the heart button on Twitter bc it's "gay" and wondering how they make it in this world.— John Paul (@jpbrammer) November 3, 2015
Up next on hypermasculinity men give up their blood circulation because its pumped by the heart and das gay— godess of Injera (@_SayRayy) November 3, 2015
Lmao, shout out to Twitter for proving theNovember 3, 2015
Y'all really homophobic over a Heart instead of a Star?
If you thinking clicking a heart makes you gay .. Twitter the least of your worries— JR Anthony (@HarlemGetsMoney) November 3, 2015
Twitter has already employed the use of the heart icon on its live video-streaming service, Periscope, with little fuss.
Defending the change, executives for the company wrote in a blog post: "We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favourite."
"The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it."