Sainsbury's Takes On John Lewis In The Christmas Ad War 'And Wins Hands Down'

The verdict is in: Sainsbury's Christmas advert has taken on the goliath that is John Lewis and won - if initial reaction is anything to go by.

But now it appears Sainsbury's came out on top, as the supermarket's three and a half minute feature stole the show upon its release on Thursday evening with a heartwarming tale of Mog the Forgetful Cat - according to the internet.

@HuffPostUK mog appeals more to my childhood and it's funny, sad and happy at the same time. Man on the moon just feels so unrealistic

— Frank 'n' Hurt Her (@Heroes_Cons) November 12, 2015

Lewis' effort was set to a stripped back acoustic re-version of the Oasis classic Half The World Away, sung by Aurora.

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