12/11/2015 15:06 GMT | Updated 13/11/2015 04:59 GMT

Sainsbury's Takes On John Lewis In The Christmas Ad War 'And Wins Hands Down'

The verdict is in: Sainsbury's Christmas advert has taken on the goliath that is John Lewis and won - if initial reaction is anything to go by.

It comes a week after John Lewis' advert told the story of a magical and unexpected connection between a little girl and an elderly man who lives on the moon.

But now it appears Sainsbury's came out on top, as the supermarket's three and a half minute feature stole the show upon its release on Thursday evening with a heartwarming tale of Mog the Forgetful Cat - according to the internet.

Lewis' effort was set to a stripped back acoustic re-version of the Oasis classic Half The World Away, sung by Aurora.

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