Backlash to an article in The Sunclaiming 1 in 5 Muslims sympathised with Islamic State jihadis culminated in an inspired hashtag on Monday evening, mocking the dubious assertion.
The tabloid's poll has attracted a record number of complaints and its interpretation of the data has been criticised for being vague and not providing context.
But within the hashtag a number of themes can be teased out that show the backlash was not just about humour but a chance for Muslims to defend themselves and their faith.
The sentiment is backed up by a recent study by the Islamic Human Rights Commission (IHRC) which claimed discrimination against Muslims was creating an "environment of hate" in Britain.
The report showed a rise in the feeling that Muslims are being discriminated against both in day-to-day Islamophobic acts and government policies.
Between 2010 and 2014, the number of people who reported witnessing Islamophobia directed at someone else leapt from 50% to 82%.
In the same period, the number of people stating they had witnessed negative stereotypes about Islam and Muslims jumped from 69% to 93%
The number of Muslims saying government policies were discriminating against them rose from 34% to 59%.
Others using the hashtag chose to highlight the shocking levels of ignorance between Muslims and those of other faiths.
This is particularly timely as just last week a Sikh man was wrongly identified as an attacker in the Paris terror attacks after his image was photoshopped.
Some used it as a chance to highlight more day-to-day difficulties.
A petition has been started demanding the editor ofThe Sun apologise for Monday's front page.
Until then, people seem content to use a hefty dose of humour to make their point - here are some of the best...