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The controversial TV personality had been on air for less than two hours when he shocked some ‘GMB’ viewers, after saying the word “bollocking” during a live broadcast.
He had been discussing Prince Charles’ “spider-like” handwriting with a guest, claiming that Princes William and Harry would often receive messages from their father, not realising they he was telling them off.
Except he didn’t say “telling them off”.
Fortunately, his co-presenter Susanna Reid was at hand to apologise for the gaffe, though he was insistent he didn’t realise that the word “bollocking” was a live TV no-no, particularly at 7.30 in the morning.
Fancy that, eh?
Piers’ fans were quick to make light of the naughty moment on Twitter, suggesting he could be about to spend his first day back on air in hot water with the show’s bosses.
Pmsl... Only @piersmorgan could say 'bollocking' live on Good Morning... 😂— Lisa Boyce (@LittleBoyce) January 4, 2016
However, following the slip-up, Piers was still adamant that he hadn’t done anything wrong.
He later retweeted a message from one of his followers, insisting that while some might consider the word inappropriate, “bollocking” doesn’t actually constitute swearing.
Of course, this is far from the first time there’s been a swearing blunder on breakfast TV.
Last year, Bill Turnbull practically had us choking on our cornflakes when he inadvertently dropped the C-bomb during a presenting slot on ‘BBC Breakfast’, while Lorraine Kellymade viewers blush when she dropped an unfortunately-phrased innuendo, while getting a rather special birthday present from Piers Morgan.