However, eager shoppers keen to get their orders in quickly were faced with a site struggling to cope with demand.
Palmer Lucky, who invented the Rift, tweeted: "We are experiencing insanely high load. Credit card processing is trying to stay livr under load from mass script kiddie fraud attempts."
We are experiencing insanely high load. Credit card processing is trying to stay livr under load from mass script kiddie fraud attempts.— Palmer Luckey (@PalmerLuckey) January 6, 2016
Priced at $599 (£410), several fans lamented what the product would most likely do to their bank balances.
Instead of paying $600 for an Oculus Rift, I’m just going to give my kids $5 to spin my office chair around until I throw up.— Paul Haddad (@tapbot_paul) January 6, 2016
Hard to recommend the @oculus Rift at $600 and as a pre-order, but I am getting one to make some videos and stuff— Paul's Hardware (@paulhardware) January 6, 2016
Me: Oculus Rift pre-orders are live!
Oculus Rift Store: $599January 6, 2016
I was so ready to order an @oculus_rift - until it was twice the price of a PS4 and still required an expensive PC to run. VR dream crushed.— Craig Corlis (@CraigCorlis) January 6, 2016
According to the firm's blog, shipment was initially meant to begin in March but has since been pushed back to May.
If you do decide to go ahead with a purchase, you'll find the Rift includes the headset with built-in headphones and mic, sensor, as well a Xbox One controller.
The Rift also has an Oculus Remote, which the company say "is the easiest way to introduce non-gamers to VR."