Police are on the hunt for a man who indecently assaulted an 11-year-old girl as she watched a magic show at world famous toy shop Hamleys.
The child was at the store on London's Regent Street with her family on November 8, when she was groped by a man believed to be in his late 30s or 40s.
Detectives are appealing for witnesses to the attack and have released a CCTV image of man they would like to speak to in connection with the incident.
He is described as white, of thin build, with light brown hair and glasses. At the time of the incident - between 4pm and 4.30pm - he was wearing a mauve shirt, dark jacket and black trousers.
Officers from the Sexual Offences, Exploitation and Child Abuse Team are investigating, PA reported.
Anyone with information is asked to call police on 101 or Crimestoppers anonymously on 0800 555111 quoting CRIS reference 6548974/15.