The enterprising spirit of two local shopkeepers is being applauded after they took on supermarket giant Sainsbury's by opening the similarly named 'Singhbury's Local'.
Inderjit Singh Nagpal and Manmeet Singh Bhatia claim the first part of their store name - Singh - represents their names, and the second - bury - represents Aylesbury. The colour orange, the shopkeepers said, is that of the Sikh religion.
The shop is a short distance away from the proposed Sainsbury’s superstore site in Weedon Road, but Nagpal said he didn't expect any backlash from the supermarket chain.
Just popping to my local Singhbury's... pic.twitter.com/JtWJhxd8AY— Adam (@aka_jaykay) February 22, 2016
Oh wow pic.twitter.com/yhGH1jINlY— Joe (@goulcher) February 25, 2016
This is brilliant, an early contender for my favourite story of the week:
Cheeky shop owner's sign goes viralhttps://t.co/ZFPCDlsfyA— Damien Lucas (@DamienJPDigital) February 23, 2016
He told the Bucks Herald: “All of our customers have been very happy with the new look, and some have come and had their pictures taken with the sign."
Nagpal added: “We saw that it’s on Facebook, and are a little bit worried about Sainsbury’s, but people have had similar signs before, and we have three good reasons for the name and colour.”
Not everyone shared their optimism.
Can lawyers be far behind? VIDEO: Spot the difference? Aylesbury’s Singhbury’s Local goes viral https://t.co/Zm67LMAibo— Penny Ewles-Bergeron (@ABroadBrush) February 22, 2016
The new look store opened last week.
Sainsbury’s was due to build a giant superstore in Gatehouse Road, but announced last year that they were reconsidering the scheme, which would have included a cafe and nearby petrol station.