The new ‘Top Gear’ host has been warned about plugging the madcap Channel 4 show, after he was found to be in breach of editorial guidelines relating to the promotion of commercial products.
The corporation looked into the matter after a listener issued a complaint, which was referred to the BBC’s Editorial Complaints Unit.
The Independent reported that Chris was called into a meeting with BBC radio bosses and given a verbal warning about his references to ‘TFI Friday’.
"As the producers of ‘TFI Friday’ profit from the sale to Channel 4, it comes within the scope of the editorial guidelines dealing with references to commercial products, organisations and services," the ECU ruled.
A BBC spokesperson added to Digital Spy: "We note the findings."
‘TFI Friday’ made a return to the screen last year in celebration of its 20th anniversary, following a 15-year break.
After a one-off special proved a hit with viewers, a 10-part series later followed with Chris at the helm.
It was recently reported he had quit his role as host to focus on the rebooted version of ‘Top Gear’, which launches in May, but sources later claimed that there were no plans for it to return.
“‘TFI’ was only ever envisaged as a one-off series,” a source told The Guardian.
Chris previously backed Nick Grimshaw to take over from him on ‘TFI’ if he were to ever step down.