Highlighting, strobing, the 'halo technique'. Whatever you want to call it, getting your cheeks so gleaming they're visible from space is a downright beauty obsession.
Perhaps that's why legendary makeup artist Pat McGrath opted to name her new highlighter kits Skin Fetish 003 - a trio of products (highlighter and balm duo stick, brush and pigment) designed to take your glow to the next level.
The kit comes in two shades, Nude (above) and Golden (below).
Needless to say (it is Pat McGrath, we're talking about) people are freaking out about the upcoming release.
The hype was only made more unbearable when McGrath unveiled a sneak preview of the swatches in action.
Watch the video below and prepare to lose your mind. That sheen.
Do you die? We die.
Speaking about the launch McGrath said: "This has been my backstage beauty secret for decades, it literally transforms ordinary skin into otherworldly opulence in a flash.
"Skin Fetish 003 leaves an untouched quality to the skin, but also a purity and a refinement; an ethereal glow."
The highlighter kit launches exclusively on PatMcGrath.com at 12pm on Tuesday 26 April, but you can head over to the website now to add your name to the waitlist. Don't even act like you're not going to.