Snaking traffic, queues of people and rumours of a stampede marked Black Friday at The Pavilion mall in Durban on Friday.
Paramedics and management at the mall denied claims, which spread on social media, about a stampede at the mall's Checkers Hyper outlet.
Officials, who asked not to be named, said there were no injuries during the shopping frenzy to take advantage of discounted prices.
This is despite a journalists tweet saying paramedics confirmed a person was injured in a stampede.
The line of cars to the mall stretched as far as the N3 off-ramp. The mall is alongside the highway. Queues of people and trolleys spilled into the basement parking, making it difficult to find a free spot.
Byron Govender, a father of two, said despite hating malls and Black Friday, he could not pass up the opportunity to find a bargain.
"The rich people don't have to worry, because they can shop at any time. But we need bargains, you see. I just want to sort my family out and have a happy year end."
Prince Ngidi said he had never shopped at the mall before.
"I don't like coming and shopping. What can we do? We want to help the family. I need to save."
Another shopper, Jocelyn Naidoo, said she loved the hype around Black Friday.
"For me, it is fun. I love getting bargains and I enjoy the mall atmosphere."