The Economic Freedom Fighters (EFF) on Saturday protested at the H&M clothing store in Sandton City in northern Johannesburg, eNCA reported.
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This follows a sweater advert that sparked outrage globally and on social media in the past week for posing a black child model in a sweatshirt emblazoned with the words, "Coolest Monkey In The Jungle."
According to EWN, The EFF is boycotting H&M stores around Gauteng in protest against the advert.
H&M later removed the advert and has apologised for any offence caused.