It’s no secret that the beauty industry has a pretty dismal diversity record, but thanks to social media, there are a ton of black beauty vloggers out there who are changing the game.
Not only are they bringing attention to the industry’s lack of representation ― especially when it comes to makeup shades ― they’re also providing useful makeup tips and tricks for individuals of color, and doing so in a relatable, engaging way.
The world of beauty vloggers is vast, but these individuals are definitely making their mark. We’ve rounded up a few of our favorite black beauty gurus on YouTube. If you’re not already following these women and men, we’d say it’s time to start.