Sending Valentine’s Day cards to your kids is a topic that divides parents. Some find the idea sweet, while others think it’s a bit creepy and should be saved for romantic relationships only.
It seems to be a practice that’s on the rise: One in 20 UK adults have sent a card to their parent or their child, according to a national poll of 2,024 adults on behalf of Clintons. More cards are sent to mums than dads; and those parents aged 45-54 are most likely to send a Valentine to their child, with mums twice as likely as dads to send a card.
This growing trend has also been noted by Moonpig, as they told HuffPost UK two of the top 20 most popular photo upload cards last Valentine’s Day were ‘Love you Daddy’ and ‘Love you Mummy’. They believe there’s a broader societal shift towards more inclusive ways to mark the big calendar moment: “It’s the same trend we see behind the rise in ‘palentines’ and ‘mate night’ Valentine’s cards,” a spokesperson explains.
