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Adam Stones

Communications strategist and writer

Communications consultant and writer, working for social and environmental change. Founder of A'dam Comms, helping brands and people with purpose. Director of Communications at international sustainability consultancy, Metabolic. Consultant at cycling advocacy and innovation organisation, BYCS. Former journalist for national UK media, still undertaking commissions. Author of 'And Other Stories' (flash fiction collection).
Want A Healthy, Prosperous And Resilient City? You Need A Bicycle

Want A Healthy, Prosperous And Resilient City? You Need A Bicycle Mayor

Cities are home to half the world's population, they consume 75% of global resources and produce up to 80% of global greenhouse gas emissions. The very act of looking at how to prioritise cycling opens up so many rewarding shifts in the city, and the world. The bicycle is a vehicle for change. Electing a Bicycle Mayor is a simple yet profoundly powerful step that any city can take.
13/11/2017 16:37 GMT
Fake News And Post-Truth: Welcome To The

Fake News And Post-Truth: Welcome To The Upside-Down

We have to demand more of our media, and more of ourselves. We cannot just passively build our world view from entertaining and shocking stories. We must read widely, discuss loudly and hold those that lie to account.
22/11/2016 17:08 GMT
In the Era of Social 'News' We Must Be More

In the Era of Social 'News' We Must Be More Social

I recently defriended someone on Facebook. I know, such a modern drama. I had just had enough of my news feed being disrupted with his right wing views on the world, which seemed so out of line with my own. But by casting him digitally aside, I was complicit in that world becoming instantly smaller.
11/08/2016 11:13 BST
Employers Have No Excuse to Ignore Mental

Employers Have No Excuse to Ignore Mental Health

There is a lot written about mental health in the workplace and a lot of ideas on how to protect and support employees fly around. And yet many organisations still do not act - are they confused by where to start, shackled by the stigma that still surrounds mental health, or have simply failed to understand the imperatives?
18/05/2016 15:12 BST
Why London's Next Mayor Must 'Go Dutch' on

Why London's Next Mayor Must 'Go Dutch' on Cycling

For a nation known for their wooden shoes, it's a wonder the Dutch have also come to lead the world in getting about on two wheels. But in any city centre in Holland, it's not the industrial sound of the engine and horn that dominates but the pleasing mechanical rhythm of bike wheels turning.
07/03/2016 12:07 GMT
The Elusive Pleasure of Travel - In

The Elusive Pleasure of Travel - In Cambodia

They say Angkor Wat is the eighth wonder of the world, with the intricacy and symbolism of the Taj Mahal and the scale and symmetry of the Egyptian pyramids. It had been on my travel wish list since I was a teenager and our two-week trip through Vietnam and Cambodia was designed around seeing this one building - albeit the largest religious building in the world.
04/01/2016 00:57 GMT
Attenborough: Is There Still Hope on

Attenborough: Is There Still Hope on Climate?

As world leaders gather in Paris to try and limit global warming to 1.5 or 2 degrees, we are left with the question 'Will this actually help or are we actually, very much, totally screwed?'
06/12/2015 00:33 GMT
This Week Changes

This Week Changes Everything

This week sees one of the most important events in Earth's recent history, so please pay attention... On Friday, world leaders will gather at the UN to ratify the 17 Global Goals for Sustainable Development, and set a path for 2030 to eradicate poverty, tackle inequality and fix climate change. Yep, it's pretty significant.
22/09/2015 13:43 BST
The Five Tribes of Cycling

The Five Tribes of Cycling Commuter

It's Cycle to Work day on Thursday so we can expect thousands more people taking power to the pedal as they shake up their daily commute. If you're one of them, good on you. But so you don't feel out of place, here's a quick guide to the other cyclists you're likely to meet on the street...
02/09/2015 17:11 BST
Whose Business Is Mental

Whose Business Is Mental Wellbeing?

It's Mental Health Awareness Week so a good time to reflect on the crucial role businesses can play in supporting mental heath issues. There's not just a moral case but an unquestionable business case for doing so: each year one in four people experience a common mental health condition - such as stress, anxiety or depression - and the overall cost of mental health to the UK economy is estimated at £70 billion per year.
11/05/2015 11:51 BST
The Robots Are Coming, So Get

The Robots Are Coming, So Get Creative!

It is suggested that over a third of jobs in the UK are at risk of becoming automated within the next 20 years. The figure in the US is even higher at nearly a half, partly because only 0.5% of the workforce there works in the new industries created in the 21st Century. (Google may be worth billions but the workforce is considerably smaller).
02/04/2015 11:50 BST
To Beat Climate Change We Have to Believe We Can

To Beat Climate Change We Have to Believe We Can Win

The leaders of the three largest parties have now jointly stated that climate change is one of the most serious threats facing the world. They agree that it threatens not just the environment but also security, prosperity and poverty eradication.
16/02/2015 11:19 GMT
Is PR the Master of the Media, or Are We

Is PR the Master of the Media, or Are We All?

'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.
08/12/2014 11:54 GMT
Let the Tour Legacy

Let the Tour Legacy Begin

I spent the three days 'tour chasing' and I am confident that this triumphant spectacle can leave a lasting legacy if we let it... until now the next generation of cyclists has been "let down" by a lack of safe roads... now we just need to see the representative Government investment to ensure this passion has a deep and lasting impact.
09/07/2014 10:27 BST