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Alex Comyn

Chief Strategy Officer at Amaze

I've spent the past 3 years at Amaze, leading the strategy for a number of our key accounts. I'm currently lead strategist for Toyota Europe, developing and implementing a new digital vision and integrated retail strategy for their 36 markets.

I've also been involved the development of digital strategies for Coca Cola Enterprises, Dr Oetker, McCain, Saucy Fish Co’, Bridgestone Tyres and Salford University. 

I've worked in the digital marketing sector for 15 years, following a formative career in the music industry. I've worked for a number of award winning agencies, including digital pioneers Modem Media, AMX, Ai London and integrated agency Claydon Heeley (now TBCH).

As a project manager and account director, I've got an intimate understanding of how my clients' businesses work and how to get the very most of my agency colleagues.

I've been involved in defining and delivering strategies for a broad range of clients, including National Express, Durex, Butlins, Virgin Media, Aveda, Citibank, Barclays, Friends Provident, Mercedes (incl Smart), 3 mobile and Samsung Europe, the latter involving a complete re-appraisal and relaunch of both mobile and CES divisions digital content and marketing strategy. 
Can You Spot The Next Big Digital

Can You Spot The Next Big Digital Disruptor?

'Disruption' is one of those phrases, isn't it? An annoying buzzword that's already entered into cliché. A word that makes you want to switch off. But however grating the term, the big digital disruptors of the day are transforming how we live and work.
04/08/2017 13:54 BST
How The Next Generation Is Shaping Digital In Its Own

How The Next Generation Is Shaping Digital In Its Own Image

Today's 'digital natives' are one of the first generations to have grown up in a world where every aspect of their communication, entertainment, social activity, private and school lives are entwined with technology. Five years ago we set out on a unique study, following a group of 10-15 year olds on an up close and personal journey through their digital lives.
15/12/2016 16:41 GMT